Copywriting

Writer, content creator, wordsmith; call me what you may. At heart I’m a storyteller—but with a mind for marketing and multifaceted experience in the publishing industry as an editor, journalist, and author.

Whether you need a quick press release or want to overhaul your entire website copy, you’ll need an experienced copywriter who can combine Strategy, Skill, and Intuition.

Yep—each trait is just as important as the other.

I mean, this is your business we’re talking about—wouldn’t you rather invest in someone who can bring the strategy thunder to meet your goals, write in a way that NAILS your brand voice, and who is intuitive enough to understand your target audience’s needs and wants beyond what the metrics say?

THAT is what I bring to the table.
(Along with a cuppa coffee. I’ll usually bring one of those to the table, too.)


Melissa has the rare ability to compel a reader to keep reading, even in a world of decreasing attention spans. Beyond captivating words, she understands the heart of a place, an experience, and the value that each provides. She gets to the core of what makes something special and brings it to life with the written word in a manner that captures an unexpected interest from the reader.

— Amanda Hinski, CMO Frost Valley YMCA/Family Resort

Here are the services I can provide your company.

There’s a sense of pride when it comes to bootstrapping.
But let’s be honest: The DIY approach is great for making raised garden beds or learning guitar. When it comes to your business, your time is too valuable to waste researching the difference between SEO, SEM, and SEX—the latter of which you’ll have less time for if you’re up all night trying to become an overnight copywriter. (Wink.)

When you need a specific writing job done (that means: done well, done right, and done on time) hit me up for:
Copywriting
Copyediting
Content Strategy
Press Releases
+ PR Pitch Email
+ PR Follow-up
Blog Posts
Email Copy

Or…

Copywriting Packages

When you need “the works”, these copywriting packages combine goal-driven strategy and killer content that’ll make you exclaim, “Yes! That’s EXACTLY what I was trying to say!”

1. Content & Copywriting Package

Ready to be heard? This package means you’re serious about getting your messaging out, boosting SEO, and growing your brand. Think big with me here: We’ll go over your immediate and long-term goals, figure out your target audience, and decide on a messaging schedule. From there, I’ll create weekly blog posts that match your brand’s voice and monthly e-newsletters aimed at driving traffic to your business—all based on strategy, metrics analysis, and intuitive audience listening.
Exclusive add-ons: 
Coordinated social media promos:
Not sure how to promote your new blogs on social media? I’ll create coordinating text-based posts for up to three platforms.
Customer persona deep-dive:
Want to really zero-in on who your target audience is? A customer persona brings your ideal client to life; this useful tool helps you stay on track when creating future content, ensuring your time and energy goes toward the right audience. 

2. Website Copywriting Package

As your business grows, it should evolve—and that means updating your brand’s online voice to ensure your messaging is cohesive and compelling. First, we’ll have a long talk so that I can truly get to know your business’s goals and target audience. Then we’ll develop a brand voice that’s right for your business, and outline your website’s messaging needs. From there, you kick back and I’ll take care of the rest: I’ll create five pages of crafty content with clear calls-to-action that entices, informs, and entertains visitors. To wrap up the project, you’ll receive a branded style guide personalized for your business with simple guidelines specific to your brand’s language, words and phrases to use and avoid, a grammar cheat sheet, and more.
Exclusive add-ons: 
Site pop-up text:
Capture emails or announce promotions to drive leads.
Coordinated social media promos:
Not sure how to promote your new blogs on social media? I’ll create coordinating text-based posts for up to three platforms.
Customer persona deep-dive:
Want to really zero-in on who your target audience is? A customer persona brings your ideal client to life; this useful tool helps you stay on track when creating future content, ensuring your time and energy goes toward the right audience. 


On several occasions I hired Melissa to write press releases to promote my two entertainment companies. Each has its own identity, audience, and message. Melissa asked great questions, did research, and captured who we are. I have used other writers over the years but no one I worked with has more attention to detail and creativity than Melissa. She also delivered on time, if not earlier than expected. Her writing exceeded all expectations and she was a joy to work with.

Frank Marquette, Executive Director

Ready to capture the attention of your target audience?

Over the last decade-plus I’ve crafted communications for a wide range of businesses, including a:

  • State park
  • Large utility company
  • Catskills resort
  • Design & build firm
  • Web design agency
  • Marketing agency
  • Multidisciplinary arts organization
  • Theater production company
  • Spa
  • Photographer

Let’s get started.

Contact me here or send an email to melissaCdempsey@gmail.com